Answer
What's the best time to send marketing emails?
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Answer key facts
TL;DR
- Question
- What's the best time to send marketing emails?
- Direct answer
- The best time to send marketing emails is during the workday in your audience's timezone (9am-12pm or 2pm-5pm local). Specific time-of-day optimization moves opens 1 to 3 percentage points. Subject line and sender name move opens 10 to 40 percentage points. Focus on the higher-impact levers first.
- Category
- Last verified
- May 19, 2026
Direct answer
Direct answer
As of , the answer is: The best time to send marketing emails is during the workday in your audience's timezone (9am-12pm or 2pm-5pm local). Specific time-of-day optimization moves opens 1 to 3 percentage points. Subject line and sender name move opens 10 to 40 percentage points. Focus on the higher-impact levers first.
People also ask
What's the best time to send marketing emails?
The best time to send marketing emails is during the workday in your audience's timezone (9am-12pm or 2pm-5pm local). Specific time-of-day optimization moves opens 1 to 3 percentage points. Subject line and sender name move opens 10 to 40 percentage points. Focus on the higher-impact levers first.
What's the nuance?
B2B emails: Tuesday-Thursday morning typically outperforms Monday morning and Friday afternoon.
What else should I know?
B2C emails: weekday evenings (6-9pm local) often outperform workday sends for consumer audiences.
What's the common mistake here?
Don't over-optimize send time. The 2-hour-window difference between 'optimal' and 'sub-optimal' is rarely worth the testing cycles.
Supporting points
- B2B emails: Tuesday-Thursday morning typically outperforms Monday morning and Friday afternoon.
- B2C emails: weekday evenings (6-9pm local) often outperform workday sends for consumer audiences.
- Don't over-optimize send time. The 2-hour-window difference between 'optimal' and 'sub-optimal' is rarely worth the testing cycles.
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